Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web’s information, and how to connect with the people who are talking about you. “Most of the Internet […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into “core metrics your company is already measuring,” Marketing Smarts guest Nichole Kelly says. Years ago, I heard
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s not just social media,” Kurt Abrahamson told me during this week’s episode of Marketing Smarts, “it’s socially engaged audiences that are important.” (You can listen to the entire episode below!) “On sites where the audience is socially engaged at
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most companies are either under-qualifying or over-qualifying leads,” PointClear‘s Dan McDade told me during this week’s episode of the Marketing Smarts podcast (you can listen to it above). On the under-qualification front, the culprit tends to be the “cost-per-lead” mentality.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “We believe the winning companies of the future have a different view of marketing,” IBM’s Yuchun Lee told me during this week’s episode of Marketing Smarts, “In their view, every communication has to be relevant. That has to be the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rohit Bhargava, social media strategist and author most recently of Likeonomics, has a philosophy of business books that is based on the simple notion that such books need to be useful. “There’s a difference between the moment when you buy
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts I had the opportunity to discuss performance metrics and nonprofits with Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World. What Gets in the Way
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Testing results,” Justin Rondeau told me during this week’s episode of Marketing Smarts, “are by their very nature degenerative.” Justin, who is chief editor and evangelist at a WhichTestWon.com, was explaining why testing your online campaigns, landing pages, forms, website,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.”
