metrics

SG 14 Ways to Acquire Your First 100 Customers

17 Ways to Acquire Your First 100 Customers

UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out […]

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15 Free SEO Tools to Improve Your Google Ranking

This post has been updated with more free SEO tools to help you grow your rankings in 2017!  Search engine optimization (SEO) is tough. In fact, the challenges are so real that any SEO would appreciate a handy tool to make their job easier. But the popular belief is that the more features a tool includes,

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Back to Basics: A Primer on Marketing Metrics

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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