Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation […]
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Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.
2018 Blogging Research: How Does Your Blog Compare To The Best Read More »
No one sets out to have a content distribution fail. Who would? Even the word loser is enough to evoke painful memories that may date back to childhood. But face the stark reality that content distribution makes or breaks your content marketing success. Without a distribution plan, your loving investment in content creation is wasted
5 Content Distribution #Fails That Will Make You A Loser Read More »
Content amplification is an on-going process to attract awareness and interest in your content. To improve content amplification, focus on the first 3 days post-publication. The results of these 3 days set the course for longer-term content distribution reach.The key to successful content amplification is your personal and business network. Translation: You can substitute time
How To Improve Content Amplification On The Cheap: Network Read More »
Are you and your content strategy in shape for summer? Let’s be honest—I’m not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Specifically, they know their target audience wants to look buff in their more body-revealing
Summer Content Marketing Tips: How To Get Your Content Strategy Ready Read More »
Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done
Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote Read More »
As fire hoses of targeted industry information, conferences provide bloggers with a variety of possible conference blog post content. For the astute blogger, the key to conference blog post content success is planning your articles in advance to maximize the focused interest in your topic. Decide which conference blog post options will resonate best with
Conference Blog Post Content: 20 Types You Can Steal Read More »
Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page
Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by integrating it into your content marketing strategy. This will help yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs.
2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research] Read More »
Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content
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