Microsoft adCenter

July Updates to Paid Advertising Platforms

Microsoft Advertising What: Released ad customizers Details: Released ad customizers to improve ad effectiveness. Learn more during our PPC Newsflash >> Impact: Allows for increased scalability and more targeted messaging. Also connects with Google Import Tool.   Google Ads What: Audience updates to App campaigns Details: App campaigns are geared to making it easier to […]

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Bing Artificial Intelligence Advancements | PPC Hero

March 5, 2018 On December 13, 2017, Harry Shum, executive vice president of AI and Research at Microsoft announced new Intelligent search features in Bing with artificial intelligence (AI) and machine learning. It is slated to deliver more comprehensive and complete information, give people answers quicker, and enable people to interact more conversationally with Bing

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