Mike Allton

How To Encourage Social Media Followers To Join Your Audience

Addressable Audience, Animalz, blog, Buffer, Dennis Shiao, Facebook, Larry Kim, mari smith, marketo, Mike Allton, Orbit Media, Social Media, Social Media Followers, Social Media Pros and Cons, twitter, Venngage / Good To SEO

The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the […]

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How To Choose The Best Social Media Distribution Channels

agorapulse, Brand24, Buffer, BuzzSumo, Content marketing, CoSchedule, Dustin Stout, Facebook, Hootsuite, Madalyn Sklar, Mike Allton, Nathan Ellering, Ryan Holiday, Social Media, Vincenzo Landino / Good To SEO

Worried that your social media distribution won’t achieve your content marketing goals? Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015. But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! While social media distribution requires people,

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Content Marketing Optimization: The Ultimate Guide

Aaron Orendorff, Andy Crestodina, BuzzSumo, Content marketing, Content Marketing Optimization, content optimization, content shock, Gartner, google+, influencers, Lee Odden, Lisa Dougherty, Mike Allton, SEO BLOG, Social Media / Good To SEO

Say “content marketing optimization” and most marketers instinctively think “search” or may be “social media.” Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. While this definition is

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Blog Post Idea Generation You Can Use

Andy Crestodina, Ann Handley, Ashley Zeckman, Blogging, Brian Clark, Brian Dean, Content marketing, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, SEO BLOG, Spin Sucks / Good To SEO

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page

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