millennials

Busting the Myths That Keep Your Business From Reaching Millennial Customers

Advertising, Ketchum, Marketing, Marketing & PR, millennials /

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively […]

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7 Tactics to Optimize the Talents of Young Employees

managing employees, millennials, Operations, Project Management, YEC, Young Entrepreneur Council /

What’s the benefit of hiring young employees? They can bring fresh ideas and talents to your small business. And by providing them with the right direction and support, you will bring out the most of their abilities and also give them the space to learn and grow. To find out more, we asked members of

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How to rise above the noise and win millennials’ hearts

Customer engagement strategy, Digital marketing best practice, millennials /

Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will

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The secret to a stronger customer communication strategy? Customize it by generation

Communication, Customer segmentation/targeting, millennials /

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform Marketers have long known that each generation communicates differently from the previous one. It’s wisdom that has been passed down from marketer to marketer for, well, generations. But it’s not enough to just

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Customers Rapidly Deserting Malls for Ecommerce, Says Former Toys ‘R’ Us CEO

CEOTrends, ecommerce, EcommerceTrends, FutureRetailNews, malls, millennials, Nordstrom, RetailConvergenceTrends, RetailMarketingPro, Storch Advisors, Toys R Us /

Nordstrom is the class act of the department store segment and doing everything right says Former Toys ‘R’ Us CEO, Gerald Storch. Unfortunately, that is not enough according to Storch because customers are deserting malls for ecommerce. He predicts that only top-tier malls will survive and even those will have to adapt to attract millennials.

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Millennials Love Airbnb and There Are 400 Million Millennials in China

AirBnB, China, Chris Lehane, EcommerceTrends, Home Sharing, millennials, SalesNews, WebProBusiness /

The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth potential for Airbnb is massive. He noted that millennials will be 75 percent of consumers

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How Business Owners Can Earn the Loyalty of Their Millennial Workers

Company Culture, leadership, millennials, Running the Office /

As an entrepreneur, I have been lucky enough to reside in a bubble, of sorts, that is full of small business optimism. According to the National Federation of Independent Business (NFIB), small business optimism is nearing an all-time high. Business is booming, in spite of the changing tax law landscape, and smaller startups remain a

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Fellow Generation-Xers: Here’s How We Can Influence Our Workplaces for the Better

baby boomers, Company Culture, gen X, Generation X, leadership, millennials, workplace /

By Karyn Chylewski As far as age and impact go, for us Gen-Xers, some may say we are past our so-called prime, that we are on the verge of being dismissed, becoming irrelevant, and have had #ourturn. With all the buzz around millennials and their coming of age, as far as they are concerned, it

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SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’

Advertising, digital strategy, millennials, Procter & Gamble, twitter /

All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.  We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.  But late last

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