millennials

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying […]

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How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.

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New Study Reveals Millennial Business Owners Differ in Surprising Ways

What are small business owners’ biggest challenges right now, and how do they feel about the future? A recent survey of businesses with sales between $100,000 and $20 million annually from JPMorgan Chase has some insights. The survey Small Business Leaders Outlook 2018 found some important differences between millennial small business leaders and small business

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Walmart is Using Acquisitions to Reign in Millennials, eCommerce Head Marc Lore Reveals Strategy at ShopTalk 2018

Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy involved with Walmart’s bullish acquisitions during the Shoptalk conference in Las Vegas on last Tuesday.

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Why and How to Accept Cryptocurrency on Your Website

Businesses looking to give their bottom line a boost should consider cryptocurrency. As cryptocurrencies like Bitcoin grow in popularity as a mainstream form of payment, businesses can capitalize on a new target audience, among other profitable benefits. What Is Cryptocurrency? Cryptocurrencies are digital currencies built around a technology called blockchain. Cryptocurrency is digital currency built

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Building Team & Culture for the Next Generation

Home Growth Working with Millennials: Building Team & Culture for the Next Generation Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! What did we learn today? We learned that it’s worth it to invest in a team and make everyone happy. Because

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5 Hot Trends in Online Product Marketing You Can’t Ignore

“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost

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