If you are wondering what all the fuss is about when it comes to the Millennial generation, the answer can be summed up with a single statistic: Millennials are comprised of 75 million individuals in the U.S. alone with a purchasing power of over $600 billion. Source Millennials are currently the generation that most affects the way […]
3 Ways Brands Can Target Millennials on Instagram The millennial generation is the first to spend more time on social media than on traditional media channels such as television or the radio. This generation of young and tech-savvy consumers engages with social media much differently than an older audience would. Millennials demand instant access to
3 Ways Brands Can Target Millennials on Instagram Read More »
Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens. That’s why it is impossible to run a
What Content Creators Need to Know About Generational Marketing Read More »
Your business almost certainly has seen an influx of new millennial workers, and some managers have driven themselves crazy trying to figure out how to handle this generation. Some guides on how to handle millennials pooh-pooh this generation as arrogant, flighty people who cannot take criticism, look for any excuse to get out of work,
How Millennials in Your Workforce Want to Be Managed Read More »
I’ve been working in digital pretty much since digital became a thing in the early 90s. At that point, the internet and associated new technologies were only being used by the cutting-edge trendsetters and super nerdy IT folks. Now, every company is using some form of technology in their business and the internet is pervasive.
How AI, Millennials, and Generation Z Are Shaking Up the Workforce Read More »
Millennials and new entrants into the job market often complain about the experience trap, where businesses demand workers with experience but that only prevents workers from getting jobs to gaining that experience. However, this trap is problematic for job interviewers as well, as they may be passing on useful employees by looking only at experience
The Ideal Strategy for Hiring Millennials to Your Team Read More »
