Missguided

The Holly Effect: Why primetime TV stars are the new fashion influencers

People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers […]

30 brands with excellent social media strategies

AirBnB, BT, Burger King, cancer research, Coca-Cola, Domino's, Dove, GE, Grazia, Innocent, Kim Kardashian, KLM, L'Oreal, Lowe's, Made.com, Missguided, NASA, Nike, Oracle, Oreo, paddy power, Pret A Manger, social, Taco Bell, The Guardian, Virgin Media / Good To SEO

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than

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