By Tegan Fitzpatrick When you’re an entrepreneur, you generally need to understand every function of your company: operations, sales, marketing, finances, and human resources. Many business owners, however, only concentrate on departments that are directly linked to sales and increased ROI, and put human resources on the back burner. However, by not making HR a […]
Small Business Owners: Don’t Overlook Your HR Strategy Read More »
“The American Dream is alive, but fraying.” This is a quote from Jamie Dimon, Chairman and CEO of JPMorgan Chase and Chairman of the Business Roundtable. Dimon is one of 181 CEOs that signed a Statement on the Purpose of a Corporation in August 2019. The new statement pledges to rescue the American Dream with
Is Your Business Ready to Make a Positive Change in the World? Read More »
Does your small business get the most from your limited resources? Not sure? Wonder if you’re missing important marketing opportunities? Or do you think that this doesn’t apply to your business because it’s larger with more resources. Then think again. The business reality regardless of size or focus:Every decision means you chose not to do
10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources Read More »
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Last week’s total solar eclipse was a once-in-a-lifetime viewing event and a good excuse to take a break from work routines and conference calls. And at Act-On, the bosses were OK with that. A while back, Act-On’s Chief People Officer Susy Dunn wrote about identifying our core convictions “that define what matters most to us,”
Once-in-a-lifetime total solar eclipse brings Act-On team together across offices Read More »
