According to this report, most people spend more than 4 hours a day on their smartphones. Our phones help us stay connected to our relatives and friends and they make for a better way to shop online. If you’re like the rest of us, you probably enjoy mobile shopping because of how fast and easy […]
Those of us managing paid media accounts might be neglecting strong insights which are available to improve our mobile sites. This is especially true when using Smart Bidding since device bidding is relatively hands-off compared to Manual CPC bidding. Google Ads updated their Test My Site tool earlier this year to include more custom recommendations
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past view years, the consumption of
Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos Read More »
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is
Benefits of Adding In-App Advertising to Your Marketing Strategy Read More »
Many companies, both large and small, find it extremely challenging to get any traction once they launch their mobile app. The fact of the matter is that it’s incredibly difficult to survive in the competitive app market that’s overly saturated with millions of apps. Gartner even predicts that through 2018, less than 0.01% of consumer mobile
4 Essential Steps to Create a Go-To-Market Plan For Your Mobile App Read More »
January 12, 2018 Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding,
Setting Up and Analyzing Universal App Campaigns Read More »
http://www.hanapinmarketing.com/ppc-library/webinars/excel-tools-unlock-hidden-ppc-data/?utm_source=PPC%20Hero&utm_medium=Leaderboard&utm_term=Hidden%20PPC%20Data November 2, 2017 Since the Apple store launched in 2008, it’s grown to house 2.2 million apps in 2016 and receives more than 500 million unique customers per week. So how can you make sure you standout from the crowd? Below are 4 optimizations that have helped several accounts increase their installs and efficiently increase
October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help
4 Steps To Create A Mobile App Advertising Strategy Read More »
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
Google Pushing App Install Campaigns To Universal App Campaigns Read More »
