mobile app campaigns

Setting Up and Analyzing Universal App Campaigns

App Advertising, Mobile Ads, mobile app campaigns, SEO BLOG, UAC, Universal App Campaign, Universal App Campaigns / Good To SEO

January 12, 2018 Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, […]

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Audience Targeting Tactics For Facebook App Install Ads

August 3, 2017 While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is