mobile app exclusions

How to Exclude Mobile Apps in Google Ads

Audience Targeting, click fraud, Display, Google ads, Google click fraud, Google Display, mobile app exclusions, placement exclusions, placement performance / Good To SEO

In a previous article, I discussed how to target and exclude mobile apps in Google Ads Display. This initial approached seemed to work, but then the mobile app spend began to increase sharply for several accounts. Honestly, my opinion about mobile app traffic has not improved. Mobile app traffic may have low CPCs, but the […]

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Tools to Help You Survive the GDN Mobile App Changes

This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re multitasking and just want to listen, check out the podcast! Once upon a time, mobile