Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop world, so there are different engagement opportunities to consider when working with mobile customers. In short, mobile customer lifecycle marketing focuses on the interactions […]
What Is Mobile Customer Lifecycle Management? Read More »
While we wish our app fans were forever loyal, it’s not unusual for users to drift away as time goes on. When users haven’t had a session in a long time, they become a higher churn risk. Getting users back in your app is vital to making sure you stay positioned as a valuable app
5 Ways to Win Disengaged Users Back Read More »
Progressive Web Apps have taken 2018 by storm. Over the past two years, a lot of major companies put their developers to work on PWAs to overhaul and improve their mobile experience. Now in the early months of this year, Progressive Web Apps have brought about major benefits and trackable results. PWAs are transforming the
5 Big Companies Doing Progressive Web Apps Right Read More »
If there’s one industry that you might expect to struggle on emerging channels such as mobile, it is luxury retail. After all, a huge amount of the experience revolves around real-world experiences and interactions. Are customers really going to buy top-end items without the opportunity to try them on, check them out, and generally feel
Luxury on Mobile – And Other Emerging Channels Read More »
Mobile advertising is crowding the internet with online ads. And the biggest giants are using their space to serve ads to get shoppers. When you hear the name Google it’s reasonable to hear SEO or Search. Products are on Google for online shoppers to look for that gift for their family or friends. But Google’s
Google vs Amazon and Mobile Advertising Read More »
Customer loyalty is a funny thing, isn’t it? I remember when I was a kid I would only drink one brand of milk, Fresh’n’Lo. If my milk wasn’t in that familiar packaging I wouldn’t have anything to do with it. It wouldn’t get anywhere near my Coco Crispies, let alone into an unadulterated glass. Looking
How To Drive Customer Loyalty On Mobile Read More »
Geolocation technology has become a fixture with applications that serve purposes as diverse as mCommerce, directions to places of interest, finding rental places for and even dates online. Facebook and Twitter use geolocation as a feature that enables individuals to tag the location where an event occurs and even pictures and videos. Applications offering services
The Various Avenues for Integrating Geolocation Features in Mobile Applications Read More »
Happy Friday, everyone. Speaking of Friday–we’re officially 4 weeks out from the big day: Black Friday 2017. You’ll probably be more surprised by the remarks your relatives come up with around the Thanksgiving table than this prediction: People expect mobile to drive huge Black Friday sales this year. In 2017, mobile sales are expected to
6 Ways to Drive More Sales with Mobile on Black Friday Read More »
Building a solid mobile app in 2017 means paying constant, close attention to its usability. There are many usability issues that plague modern-day mobile apps, which you, dear reader, will be able to find listed below. Luckily enough, with the right tools and a little patience, they can easily be avoided or remedied, helping you
9 Usability Issues that Plague Today’s Mobile Apps Read More »
It wasn’t so long ago that many small businesses were neglecting having their own website. Now that the benefit to that is clear, there are still some slow to adopt having a mobile app strategy. While it can be very difficult for every small business to adapt to every new change as it comes, when
3 Good Reasons Why Your Small Business Needs a Mobile App Read More »
