Your Internet experience runs on APIs. The acronym has helped you compare the best prices for flights, allowed you to embed a map into your store’s website and seamlessly processed your credit card payments. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of […]
What Is an API & Why Does It Matter? Read More »
By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while
Marketer’s Guide to Mobile App Advertising Read More »
M-commerce (mobile commerce) is the next big thing in e-commerce. Click To Tweet Scroll down for infographic. Mobile commerce (or m-commerce, as the cool kids call it) has taken the e-commerce industry by storm and is the fastest growing subset of online shopping. With more than 50% of the world’s population owning a mobile phone,
15 Thought-Provoking Statistics about Mobile Commerce [Infographic] Read More »
With Black Friday and Cyber Monday coming up in just four months, it’s important to look back at 2016, which left us in awe as mobile apps really started to re-shape the e-commerce industry. CBS reported how major retail companies such as Target saw exceptional growth via mobile app sales: a 200% increase compared to last
How Mobile Apps Are Reshaping the E-commerce Industry Read More »
Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider
Progressive Web Apps versus Android Instant Apps: Which is better for marketers? Read More »
