TeroVesalainen / Pixabay If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability. In its simplest and purest form, I define “mobile mindset” as a framework that enables organizations of all sizes to […]
4 Reasons Why Mobile Innovation Demands a Mobile Mindset Read More »
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well
Why mobile first design is the only 2019 strategy that will work Read More »
Small business marketers need to sit up and pay attention to the latest mobile design options Technology has revolutionized communication and changed the face of doing business in modern times. Computers, Tablets, and Smartphone which were initially used to surf the net, stream videos and chat online have become key business tools. Mobile is becoming
Why mobile design should matter to SMB marketers Read More »
Mobile experiences are now the norm Smartphones are everywhere, and they’ve grabbed our attention. Maybe even too much! Based on seeing my teenagers’ faces almost constantly buried in their screens, I’m sure mobile website usage will ramp-up much further in the future. So, when we do conversion design we need to be mindful of this
Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes accounting for more than two-thirds of online interactions in many countries, there is an obvious
Research on mobile interaction behaviour and design Read More »
[Chart of the day] Making the best out of your desktop to mobile site migration Site migration is a big part of the current landscape of business online as users continue to increase mobile usage. In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen
Web design isn’t just about aesthetics; it’s about how a site is put together under the hood. Design choices can have a big impact – positive or negative – on a site’s SEO. In turn, this can affect the site’s performance over its entire lifetime. If you’re a professional web designer (or if you’re creating
Comparing growth and sources in smartphone mobile visits in the retail, travel, automotive, finance, banking, insurance and media statistics We know from trends in mobile adoption statistics that, in most industry sectors, we have passed the tipping point where smartphone mobile visits (and sales) exceed desktop visits. In this latest research from Adobe, there are
Smartphone website visit growth by industry sector Read More »
Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another
The ultimate law of mobile site design: Entertain users and drive conversion Read More »
