Looking for a way to make your SMB stand out from the crowd? Consider creating a mobile app that adds value to the customer experience. They’re one of the fastest growing, but most underused, marketing techniques around. That’s understandable, to some extent. Not all small businesses are tech-related, and those outside of the tech industry […]
Every small business owner knows they can’t opt for the investment-intensive outdoor ads and traditional marketing campaigns that have always been the strongholds of global corporations and leading brands. Thanks to the ease of reaching out to a broader audience and making quick inroads into the market, small businesses now prefer mobile websites, social media
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There are many technologies that are set to impact the mobile app development industry in 2020, let’s take a look at some of the biggest trends In an era when the world is heading towards digitalization, mobile apps are gaining tremendous traction in all spheres of life and are becoming an indispensable part of the
Top mobile app development trends in 2020 [infographic] Read More »
The great idea behind each app, the end result and why they failed With well over two million apps in the duopolistic Apple and Google app stores – there are far more stories about app failures than app successes. The colossal flops are the really important stories because they can teach us about what not
As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content Understand what content is effective (and less so) Increase our volume of visual content Identify ways to repurpose content Optimize all our content In addition to those goals, it’s important to see how content should change
Businesses have begun using advanced business texting tools to send messages through channels like SMS and Facebook Messenger, ultimately bridging the gap between getting leads and engaging with them. It has become increasingly easy to acquire leads through online marketing channels, particularly social media channels like Facebook and SEM channels like AdWords. Facebook is an
The secret to successful lead nurturing after internet marketing campaigns Read More »
UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both
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Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention. Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep linking is a way to drive them back to your app. It provides a strong
Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy, then you are more likely to optimize your results with your target audience.
It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to
Your 2019 Guide on How to Use Video in Email Marketing Read More »
