Mobile marketing analytics

5+ ways to boost conversion rates with qualitative analytics

Marketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart? Let’s turn that frown upside down. If you are marketing a mobile app, you’ve probably had long days or even nights of staring at less-than-stellar conversion rates, trying to understand why […]

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Mobile marketing statistics 2018

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile

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