Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and that 82 percent will “consult their […]
In-app advertising has come a long way: Here’s why you should use it Read More »
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app advertisers should care Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and
Facebook introduces retention optimization option for app advertisers Read More »
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features
Facebook launches playable ads, tests retention optimization for app advertising Read More »
For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house
Using push notifications for mobile app retention Read More »
With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion
Google announces ads updates for app developers at Google I/O Read More »
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads Read More »
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Read More »
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to
Snapchat updates app install ads with quicker deep links, deeper analytics Read More »
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising
New formats are infusing digital ads with creativity that gets results Read More »
