Deep linking is an effective way to drive consumers to your app, improving user acquisition and user retention. Consumers are using mobile phones for just about everything nowadays, which makes deep linking a beneficial strategy for you to use. Deep linking is a way to drive them back to your app. It provides a strong […]
Understanding deep linking – A detailed tour Read More »
Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile
Summary of Google’s top UX guidelines Read More »
Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of
3 easy ways to capture more leads on your mobile landing pages Read More »
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to
The exodus from desktop to mobile: Why it matters and what to do about it Read More »
Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented ….. The post Millennials, as we know them! appeared first on Smart Insights. Source link
Millennials, as we know them! Read More »
An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions
3 easy steps to optimise your website for the mobile-first index in 2018 Read More »
Chart of the day: Internet users now average around 14 activities on their mobiles Internet users now average around 14 activities on their mobiles, vs 12 on PCs or laptops. Therefore internet users are doing more on their phones than they are on their computers. This will be due to the rise in mobile usage and
More Online Activities Performed on Mobiles than PCs Read More »
Chart of the day: How is the future of search being affected by voice command? Implementing voice search in your mobile UX is one way that brands can look to engage with their audience – including the use of ‘conversational keywords‘. With the rise in voice command software (Siri, Cortana, the production of Amazon Echo Personal
Is voice search a rising trend for Gen Z mobile users? Read More »
How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of tasks, including the all-important task of making key purchasing decisions. But how does the use
Mobile’s hierarchy of needs [infographic] Read More »
