Mobile Marketing

Report: Microsoft seeks to help retailers compete with Amazon Go

Amazon, Channel: Retail, Mobile Marketing /

Amazon’s Go checkout-free grocery concept store proved immediately popular, with the retailer saying it would open more stores in the US. While it’s not clear how disruptive to the grocery or broader retail industry Amazon Go might become, Microsoft apparently wants to help traditional retailers proactively compete. Reuters reported earlier today that Microsoft is developing […]

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Using push notifications for mobile app retention

Apple, Channel: Mobile Marketing, Mobile Marketing, Mobile Marketing Column, Mobile Marketing: App Promotion Ads /

For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house

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Ericsson ad division says carrier location data provides it with competitive advantage

Analytics, Channel: Mobile Marketing, Display Advertising, Mobile Marketing /

Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging for marketers to know the quality of the data their vendors are using. Enter Swedish networking and telecoms company Ericsson and its mobile ad division, Emodo. The company has launched

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Apple’s WWDC 2018 keynote: An overview of the announcements

Apple, Apple: Apple TV, Apple: Apple Watch, Apple: iOS, Apple: Safari, Apple: Siri, Augmented & Virtual Reality, Channel: CMO Zone, Mobile Marketing, Social media marketing /

Earlier today Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms, iOS, MacOS, Apple TV and WatchOS. Each one saw new upgrades or features. We’ll have “what it means” stories about several of the announcements later and tomorrow, but the following is a summary overview of everything

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California ballot measure could become ‘America’s GDPR’

A-From MTT, Channel: CMO Zone, Legal, Legal: Privacy, Mobile Marketing /

Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough signatures to put the measure before voters in November. After that, it would have a reasonable chance to pass absent a well-funded campaign that might scare voters into not approving the measure. Proponents present

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Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon

Amazon, Channel: CMO Zone, Facebook, Google, Mobile Marketing /

Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The boosters, industry insiders and developers, see the social benefits, while detractors only half-jokingly predict Terminator-style dystopian futures. Could both be right? Can social and consumer benefits exist even as these new technologies lead to civil

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Samsung stung by $539 million jury verdict in Apple patent defeat

Apple, Apple: iPhone, Channel: Mobile, Legal: Patents, Mobile Marketing /

In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements

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Report: Google Home beats Amazon Alexa in Q1 global device shipments

Amazon, Channel: Mobile Marketing, Google, Google: Business Issues, Google: Google Assistant, Google: Google Home, Google: Voice Search, Mobile Marketing /

According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller

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NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool

A-Post to MarTech Today, Analytics, Channel: Mobile Marketing, Mobile Marketing /

Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during campaigns directed at offline store visits. The introduction of new “Visit Metrics,” according to the company, will enable marketers to better optimize campaigns in real time against smaller data sets and make analytics a more actionable

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Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web

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