Mobile Marketing

Australian privacy regulators examining Google’s Android location-data collection

A-Post to MarTech Today, Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Legal, Google: Mobile, Legal: Privacy, Mobile Marketing, SEO BLOG /

European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet […]

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

A-From MTT, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty

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Android P: AI inside and simplification outside

Channel: Mobile Marketing, Google, Google: Android, Mobile Marketing, SEO BLOG /

Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones,

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Google announces ads updates for app developers at Google I/O

A-Post to Search Engine Land, Google, Google: AdWords, Google: Google I/O, Mobile Marketing, Mobile Marketing: App Promotion Ads, SEO BLOG /

With the kickoff of the annual Google I/O developer conference today, Google announced updates for app developers buying and selling ads via AdWords and AdMob, respectively. Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016. There are more than 2 billion

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Google betting its Assistant can close the wearables gap with Apple

Google, Google: Android Wear, Google: Mobile, Mobile Marketing, SEO BLOG /

Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap. Android-based smartwatches historically have offered a weaker user experience than Apple Watch, though their third-party ecosystem of designs offers a wider variety of styles and prices. In 2015, Google made then Android Wear,

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Report: Millennials least influenced by retail advertising, most active tech adopters

Channel: Retail, Mobile Marketing, SEO BLOG /

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey of 1,500 US consumers in March, is called “The Store of the Past Meets The

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Business Issues, Mobile Marketing, SEO BLOG /

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago.

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Native will dominate display spending in 2018

Amazon, Channel: Display Advertising, Facebook, Facebook: Mobile, Mobile Marketing, native advertising, SEO BLOG, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Spend Projections /

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon is playing a major role in the growth of native ads outside of social media.

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Mobile campaigns, Mobile Marketing, mobile SEO, SEO BLOG /

I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. I can’t reiterate this enough: When it comes to your business, if mobile isn’t currently on your mind, you’re missing out on a huge opportunity, especially

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