Mobile Marketing

Survey: Chasm exists between brands and consumers on data privacy

A-From MTT, Channel: Martech: Analytics & Data, Legal: Privacy, Mobile Marketing, SEO BLOG, Social media marketing /

Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between enterprise marketers and consumers on the subject. Consumers in the US and Europe are increasingly concerned about how their data are being […]

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

A-From MTT, Channel: Mobile Marketing, Display Advertising, Display Advertising: Ad Fraud, Mobile Marketing, Mobile Marketing: App Promotion Ads, Programmatic Advertising & Media Buying, SEO BLOG /

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

A-Post to MarTech Today, Apple, Apple: iOS, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG, Social media marketing /

Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business

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Oracle’s $9 billion Java lawsuit against Google back from the dead

Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Critics, Google: Legal, Legal: Copyright & Trademark, Mobile Marketing, SEO BLOG /

Oracle’s suit against Google has been brought back to life by a federal appeals court. The underlying lawsuit involved Google’s unlicensed use of Java APIs as part of Android. Oracle originally sought nearly $9 billion in damages from Google. There have now been two trials and two appeals. Google won both times at trial, and

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Forecast: Digital advertising pulling away from TV on global basis

Channel: Martech: Advertising, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Popularity & Usage, Statistics: Spend Projections /

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures

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Senate Judiciary Committee asks CEOs of Facebook, Google, Twitter to testify on privacy

Channel: Martech: Analytics & Data, Facebook: Legal, Google, Google: Legal, Legal: Privacy, Mobile Marketing, SEO BLOG, Twitter: Legal /

And now the hearings. Earlier today, the Senate Judiciary Committee announced that it’s seeking testimony from Facebook, Google and Twitter executives on data privacy issues, triggered by the Cambridge Analytica data-mining controversy, which, as far as we know, has nothing to do with Google or Twitter. Facebook CEO Mark Zuckerberg said this past weekend that

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Connatix launches Stories for Publishers to bring native Story units to mobile sites

A-From MTT, AMP: Accelerated Mobile Pages, Channel: Display Advertising, Display Advertising, Mobile Marketing, native advertising, SEO BLOG, video /

Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by publishers such as Variety, Tribune Media and

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Report: Product discovery, not payments, the real m-commerce bottleneck

Channel: Mobile Marketing, E-Commerce, Mobile Marketing, SEO BLOG, Statistics, Statistics: Popularity & Usage /

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger

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GroundTruth adds ‘pay per SKU’ model to its performance location products

Analytics, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG

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