Mobile Marketing

France suing Google, Apple over mobile developer contract terms

Apple, Channel: Mobile Marketing, Google, Google: Critics, Google: Legal, Google: Mobile, Legal, Legal: Antitrust, Mobile Marketing, SEO BLOG /

French Finance Minister Bruno Le Maire says the country will take Apple and Google to court over mobile developer contracts. The move is seen as protecting French software developers against “abusive trade practices.” Le Maire reportedly said that there were “significant imbalances” in contractual relationships between the two companies and their developer customers. This almost goes […]

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Facebook owns the top mobile app in 10 out of 13 countries measured

Channel: Mobile Marketing, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing /

Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption

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BlackBerry sues Facebook, claims messaging apps infringe on multiple patents

Channel: Mobile Marketing, Facebook: Business Issues, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, SEO BLOG /

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringing on BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t produce the desired outcome for BlackBerry. The suit states seven counts of infringement. The

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Remove ‘illegal content’ within one hour

Channel: Content Marketing, Facebook, Google, Legal, Legal: Censorship, Mobile Marketing, SEO BLOG /

The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites accessible within Europe. The move is aimed primarily — though not exclusively — at terrorist propaganda. The EC wants illegal content to be taken down, following notification to tech companies, within one hour. In the guidance

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Majority of mobile marketers plan to increase video spend in 2018

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG, video /

Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The CMO Mobile Marketing Guide shows that 85 percent of digital marketers plan to increase their video investment for mobile marketing efforts in 2018, up 10 percent over last year. More than three-quarters of those

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New Forrester report lays out priorities for mobile marketers

A-From MTT, Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

In a new report released last week, Forrester found that mobile marketers are increasingly dazzled by an influx of new technology to the extent that it may be hampering their intended mobile strategies. The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology such as

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Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed

A-Post to Marketing Land, Channel: Mobile, Google, Google: Accelerated Mobile Pages / AMP, Google: AdWords, Google: Mobile, Mobile Marketing, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Thanks to Our Sponsor Source link

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Facebook leads other platforms for app-install ROI in performance index

Apple, Apple: iPhone, Channel: Mobile Marketing, Facebook, Google, Google: Mobile, Mobile Marketing, SEO BLOG, Social media marketing /

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says

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Measuring real-world foot traffic results from 3 quick-service restaurant campaigns

Channel: Local, Facebook, Local Search, Mobile Marketing, Mobile Marketing Column, SEO BLOG, Social media marketing, twitter /

Over the course of 2017, three advertising campaigns in the restaurant industry caught our attention. Only one was a strategically created campaign, with the other two originating as social media events that were completely unplanned by the companies involved. To get a sense of how events like this drive store visits, we set out to

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