There’s no question that smartphones have become a ubiquitous part of our daily lives. Studies have shown that 46% of Americans reach for their phones first thing in the morning, while 91% of people automatically reach for a mobile device to check on something when doing a task. This reliance on smartphones has become so […]
How Your Business Can Identify and Capitalize on Micro-Moments Read More »
Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo, Alexa-enabled Sonos and others. But it’s also being heavily criticized, even savaged, for several flaws. The consensus of the criticism basically focuses on two or three main areas: It doesn’t natively support music services
In (partial) defense of Apple’s HomePod Read More »
Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with
Four new search trends in mobile app discovery Read More »
Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding
Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs Read More »
It’s now 2018, and we are officially living in a mobile-first world. In fact, Google has begun the switch to a mobile-first index — which means Google will rank your website based on your mobile content, relevance and UX. Your mobile navigation (menus and internal links) contribute to all three. Good mobile navigation makes it
7 Mobile-Friendly Navigation Best Practices Read More »
As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from SAP Hybris finds that a majority of US consumers (71 percent) will share their personal information but are also concerned
Nearly 80% of consumers would end brand relationship over unauthorized data usage Read More »
Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register.
Engaging at each level of the consumer journey Read More »
A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to
Snapchat updates app install ads with quicker deep links, deeper analytics Read More »
Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes
Bruce Clay’s Predictions for Digital Marketing in 2018 Read More »
Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though one study showed the amount of time spent on mobile devices has gone down somewhat, non-voice mobile use in 2017 was still ahead of laptop and desktop use. Reasons
Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018 Read More »
