Old retro red telephone on table with vintage green pastel background Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media) and millennials may tell surveys that they never want to talk on the phone […]
Think calls are dying, the data says they’re not Read More »
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so
Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites Read More »
The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Now, companies can leverage geolocation-based marketing to
Geolocation-Based Marketing in 2017: The Impact on Businesses Read More »
Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down. Starting on February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work, the company announced to developers earlier this week. As
Facebook will disable ‘Like’ button in third-party mobile apps Read More »
Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores remains clear. That’s partly why Amazon paid nearly $14 billion for Whole Foods earlier this year and why the company is seeking to launch holiday shops in selected markets across the US.
Amazon to launch pop-up stores in specific Whole Foods markets Read More »
Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs) over the past several years. Today, the company is announcing an expanded program for local businesses and workers called “Facebook Community Boost.” The company says the intention is to “help US small businesses grow and to equip
Facebook announces ‘Community Boost’ local training sessions for SMBs and workers Read More »
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an hour ago or a week ago. When Instagram launched its version of Snapchat’s ephemeral Stories format in August 2016, people could post any photo or video they had taken and saved
Instagram removes 24-hour recency requirement for photos, videos posted to Stories Read More »
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour
As every SEO knows, the rise of mobile searches has prompted Google to prioritize mobile signals in determining search results. To that end, the search giant is in the slow-going process of rolling out its mobile-first index, which is expected to be fully implemented sometime next year. In the meantime, getting sites ready is a
Chart of the day: 1 in 2 are shopping online via mobile Global Web Index’ latest research confirmed that online shopping has now become a mobile-first activity. This change indicates the changing behaviors towards online shopping as more users turn to mobile. According to Global Web Index mobile will ‘pave the way for location-based retail, AR shopping
