Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased “top of mind” awareness when the ad creatives were exposed to users across multiple devices. This is very […]
Ad recall almost doubles when seen on multiple devices Read More »
Chart of the day: 16-24s spend 50% of online time on mobiles Users aged 16-24s spend the longest time online more generally, half of this online time is now taking place on a mobile. Whereas age 55-64 users are spending 74% of their online time on desktop still. The popularity of mobile devices, many of which are
It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll
How Mobile Marketing + Email Pack a Punch for Marketers Read More »
Ok you may be thinking, based on the title: “This guy is crazy, of course mobile is a channel!.” Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long
When It Comes To Cross Channel Marketing, Mobile Is Not A Channel Read More »
The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play
Apple Search Ads expanding to Canada, Mexico & Switzerland Read More »
We all want to grow our business. And a great way to grow your business is by keeping your customers happy and understanding why your unhappy customers are… unhappy. Getting customer feedback is imperative to give you the understanding of what your business is good at and where it needs to improve. It will also
SMS Surveys Are the Only Way to Get Customer Feedback Read More »
A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. Now, to address the issue, Snapchat is taking a page from Facebook’s playbook. Snapchat has rolled out a program to win over the same type of marketer that Facebook relied on to build up
With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz Read More »
Yesterday, Google announced several Accelerated Mobile Pages Project (AMP), technical updates. These included scrolling animations, an improved responsive-navigation sidebar, support for video analytics, fluid ad support and other features to improve ad targeting. Here’s a little more color on the list of new capabilities: Scrolling animations: enables “parallax effects, subtle zoom or fade-in of images,
scrolling animations, video analytics, fluid ad support Read More »
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not
Tracking the Accelerated Mobile Pages (AMP) Project Read More »
As Search Engine Land first reported in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by banning phone manufacturers from preinstalling competitors’ apps, and requiring those same phone manufacturers to preinstall selected Google apps on Android in exchange for access to the Google Play Store. Well, after nearly
