As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little […]
How to tell whether a site is adaptive or responsive Read More »
Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket
The most brand-safe app category is not what you’d expect Read More »
Chart of the day: UK users spend almost 2 hours per day online via mobile Mobile takes center stage today as we focus in on the UK, taking a look at the increasingly important role mobiles have to play in online behaviors. According to recent research, internet users are spending on average 1 hour and
Mobile internet usage increases from 2012, what does this mean for your company? Read More »
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for
Move over millennials, Gen-Z now the largest single population segment Read More »
Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition. But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building
4 things missing in your app that are costing you users Read More »
The hyper-local tactics that can boost your brand nationally Hyperlocal marketing has emerged as a key driver of consumer engagement. The State of Hyperlocal 2017 report indicates that marketers are investing heavily in social media, data, and analytics on their local campaigns. In fact, these areas represent the top spending categories across hyperlocal investments. As consumers demand evermore
How to Take Your Brand to the National Level Without Sacrificing Hyper-local Gains Read More »
At the SMX Advanced conference in Seattle this year, Ranna Zhou from Google, Scott Sala from iProspect and Paul Shapiro from Catalyst all took deep dives into Accelerated Mobile Pages (AMP). In today’s post, I’m going to share some of the great information that they provided on the topic. AMP’s expanding ad coverage Ranna Zhou, Google
AMP for Advanced SEOs: SMX Advanced insights Read More »
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Read More »
No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile.
New evidence highlights the conversion lift of mobile optimization Read More »
For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming
How Life is Good built a content-first app with an 89% retention rate Read More »
