Mobile Marketing

Why one e-commerce company is going all-in on AMP (Hint: conversions)

A-Post to MarTech Today, Channel: Retail, Google, Google: Accelerated Mobile Pages / AMP, Google: AdWords, Mobile Marketing, SEO BLOG / Good To SEO

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite […]

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Why an Insanely Fast Site Is Your 2017 Priority

Mobile Marketing, SEO, SEO BLOG / Good To SEO

The concept of an insanely fast site is something Google has been talking about for a long time. Are you convinced that site speed is your top priority for optimizing user experience in 2017? In this post, I’ll cover: Why site speed matters. How your mobile visitors fit into the equation. The need for speed

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Why Creatives Lead to Successful Search Ads

b2b, Consumer, Mobile Marketing, SEO BLOG / Good To SEO

Since Apple’s introduction of Search Ads last year, organizations with a mobile app are embracing Search Ads to improve their app’s conversion rate to become more discoverable in the App Store. Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the

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Surviving SEO in a Voice Search World

Mobile Marketing, SEO, SEO BLOG, voice search / Good To SEO

You wouldn’t want your annual profits cut by 20 percent, would you? Just like you wouldn’t overlook one out of five of your customers. By the latest stats, 20 percent of people searching on mobile are doing it with voice search. And we expect that number to grow significantly as more and more people adapt

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How to Know If You’re at Risk When Google Switches to a Mobile-First Index

Mobile Marketing, SEO, SEO BLOG / Good To SEO

I’d like to put your minds at ease. Or alert you to an upcoming risk. I guess we’ll see which camp you’re in. Over the course of the year, Google is going to turn up the dial on its mobile-first index. What’s that? Google is moving toward analyzing and ranking the mobile version of websites

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