Mobile Marketing

Snapchat announces new features geared at creativity, collaboration, partner advertising

A-Post to MarTech Today, Channel: Social Media Marketing, Mobile Marketing, Snapchat, Social media marketing / Good To SEO

Snapchat parent Snap Inc. on Thursday announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. Why you should care Many of the new features enhance the core Snapchatter experience, but with it comes key openings for marketers and advertisers. Dynamic scanning and […]

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How to Use Location-Based Mobile Marketing to Promote Your Restaurant or Bar

Agriculture & Food, Facebook Messenger, location-based mobile marketing, Marketing, Mobile Marketing, Mobility, restaurant, running a restaurant / Good To SEO

Location-based mobile marketing is a growing trend—and for owners of independent restaurants or bars, it can be a great way to reach your customers when they’re on the go (and hungry or thirsty). This year, 2.18 billion people are expected to use mobile phone messaging apps and that number is expected to grow to 2.48

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B2B Marketing Trends in 2019

Content marketing, customer experience, Data-Driven Marketing, marketing automation, Mobile Marketing, social marketing / Good To SEO

Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need

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Mobile app ad fraud scheme stuffed banner ads with multiple video players

A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Mobile Marketing, Programmatic Advertising & Media Buying, video / Good To SEO

DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads being resold as premium video ad inventory on Android devices has turned up. How the scheme worked. Using a sophisticated process, the bad actors purchased banner impressions and resold them as premium in-stream video

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IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, Mobile Marketing / Good To SEO

IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings

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Why User Data is the Next Big Deal in Digital?

Digital Marketing, Mobile & Apps, mobile app monetization, Mobile Marketing, Monetization Strategy / Good To SEO

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word and users want to have total control over what information is passed to the companies, and what are they doing with all of this information about users. This demand resulted in the appliance of the

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Retailers spent nearly 50% of mobile ad dollars in second half of 2018

Channel: Retail, E-Commerce, Mobile Marketing / Good To SEO

Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49 percent of mobile ad spend share during the second half of 2018, according to a recent report from the mobile ad solution Smaato. Based on global publishers and advertisers on Smaato’s platform, the report looked

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Meet Unbounce’s drag-and-drop builder for AMP landing pages

A-From MTT, Accelerated Mobile Pages (AMPs), AMP: Accelerated Mobile Pages, Channel: Martech: Marketing, Content marketing, Google: Mobile, Marketing Tools, Mobile Marketing / Good To SEO

Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise. Why you should care Accelerated Mobile Pages effectively reduce mobile page load times and optimize the overall user experience on mobile devices, but creating AMP content can be time-intensive and usually takes the expertise

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Verizon Media replaces Flurry Ads with new Verizon Ads SDK

A-From MTT, Aol, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Mobile Marketing, Programmatic Advertising & Media Buying, Yahoo, Yahoo: Advertising / Good To SEO

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been designed to support “publisher SDK size and extensibility needs,” offering app developers a simplified way to access Verizon Media’s monetization opportunities. Why you should care The new Verizon Ads SDK aims

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Summary of Google’s top UX guidelines

Mobile Marketing, Mobile marketing strategy, mobile UX, user experience / Good To SEO

Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile

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