Mobile Marketing

‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns

A-Post to MarTech Today, Amazon, Amazon Ad Forecast 2019, Channel: Retail, E-Commerce, Marketing Tools, Mobile Marketing /

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the […]

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Google rolls out ‘interpreter mode’ for Home and smart displays

Channel: Mobile Marketing, Google, Google: Google Home, Google: Mobile, Mobile Marketing /

Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company has been testing Translate on smart displays in various hotels in selected markets: Las Vegas, New York, San Francisco. Languages displayed side-by-side. Users of Google-powered smart displays or smart speakers can invoke interpreter mode

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4 ways to leverage SMS in your customer engagement strategy

Mobile Marketing, sms, SMS marketing /

Effective customer engagement requires making your customers an integral part of brand creation and not just seeing them as a means of revenue generation The first short message system (SMS) message was sent in 1992 and the first phone with texting capabilities was released by Nokia the following year. Given the digital communication technologies introduced

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3 easy ways to capture more leads on your mobile landing pages

b2b lead generation, Mobile Marketing, Mobile marketing strategy /

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of

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Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain

Channel: Retail, Mobile Marketing, Statistics, Statistics: Market Share /

Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three U.S. shoppers visited Walmart or Target between November 12 and December 31, 2018. Walmart saw almost 25 percent of all store visits. According to the company’s mobile-location data, nearly 90 percent (86 percent)

Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain Read More »

Slow pages hurt conversions, but marketers aren’t in a hurry to fix them

Channel: Mobile Marketing, Google: Accelerated Mobile Pages, Google: Mobile, Google: SEO, Mobile Marketing /

Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are significantly impacted by page load times. That’s according to a new report from Unbounce. Yet marketers don’t seem to be prioritizing speeding up their sites. At an industry conference last year, Unbounce tested 188

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Salesforce Marketing Cloud launches new analytics tools powered by Datorama

A-From MTT, Channel: Martech: Analytics & Data, Email Marketing, marketing automation, Marketing Tools, Marketing Tools: Analytics, Mobile Marketing, Social media marketing /

Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by Datorama. They mark the first new Datorama solutions since Salesforce acquired the marketing intelligence and analytics platform in July 2018. Datorama is now part of Salesforce Marketing Cloud. The Datorama Marketing Cloud connectors. Marketers will

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5 Ways to Use Marketing Automation to Convert Micro-Moments

Inbound Marketing, marketing automation, Mobile Marketing /

Your business has less than 3 seconds to take advantage of the micro-moment opportunities when your potential audience grabs their smartphones or tablets to quickly seek out more information on a topic or potential purchase? These micro-moments do happen. And they happen dozens of times each day. On average, millennials check their mobile phones 150

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Mobile carriers end data sharing with location aggregators; should marketers worry?

Channel: Mobile Marketing, Mobile Marketing /

The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories have conveyed the impression that location data usage by marketers is tantamount to spying on consumers. We’re also starting to see lawsuits, like one recently filed by the Los Angeles

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Survey: 118 million smart speakers in US, but expectation is low for future demand

Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Mobile Marketing /

The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes, representing 78 percent year-over-year growth. However, the survey also found that nearly 70 percent of survey respondents were “not at all likely” to buy another device. Almost 120 million devices. Late last week Amazon

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