The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That’s because it will provide a way for you and your team. The result will be better decisions about new technology investment and effective strategic actions […]
4 Resources for Your Team to Get Up to Speed on Mobile Marketing Read More »
Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years, according to MasterCard. In-store sales were up as much as 5 percent, while e-commerce saw almost 20 percent growth. But the other side of the story is closures and bankruptcies; Sears and
Retail in 2019: Store evolution, tech adoption and what it will take to win Read More »
Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp chat via the Facebook News Feed. Why marketers should care Facebook’s Click-to-WhatsApp ads offers marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased
Facebook adds new reporting for Click-to-WhatsApp ads Read More »
Mobile marketing continues to be a critical strategy as statistics show how much consumers rely on their mobile devices to research, interact, and shop. According to Statista, there are over 3.5 billion unique mobile internet users. And, comScore noted that users spend an average of 69 percent of their media time on smartphones. Lastly, mobile devices will
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see higher retail foot traffic than Black Friday, according to location intelligence firm, Cuebiq. By the same token, online revenues are soaring and will continue to set records this year according to Adobe Analytics, which
Online shopping revenues will reach $126 billion by December 31, says Adobe Read More »
In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and
How brands can drive loyalty through mobile messaging Read More »
Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide, famously said, “If your plans don’t include mobile, your plans are not finished.” These words are so ingrained in internet history (and articles, presentations and quote round-ups) that I can’t seem to pinpoint when or where she actually said them. Nevertheless, they’re wise
Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud (as compared to the 2017 quarterly average), reaching $700-$800 million worldwide. The share of fraudulent installs has also grown by 15%, tainting 11.5% of all marketing-driven installs.” Chinese firms
Cheetah mobile and another Chinese firm accused of mobile ad download fraud Read More »
Analyst firm Canalys says that global smart speaker shipments grew 137 percent year over year in the third quarter, reaching 19.7 million units. That was up from less than half that figure (8.3 million) a year ago. Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.”
Analyst: Amazon Echo owns 75 percent of global smart speaker market Read More »
