Mobile Marketing

AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads

accelerated mobile pages, AMP: Accelerated Mobile Pages, Channel: Display Advertising, Display Advertising, Google, Google: AMP - Accelerated Mobile Pages, Google: Display Advertising, Mobile Marketing / Good To SEO

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to be serve ads in AMP stories. AMP Story Ads are now out of beta, Google announced Wednesday. The AMP team also announced support with Google Ad Manager to deliver direct sold ads. Why you should care Story Ads […]

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Report: As Facebook portal goes on sale, smart speaker growth is slowing

Amazon, Amazon: Amazon Echo, Apple: Siri, Facebook: Mobile, Google, Google: Google Home, Mobile Marketing / Good To SEO

Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer Intelligence Research Partners (CIRP) now reports that growth is leveling off. Now 53 million devices. The firm’s latest survey and analysis argues there were 53 million smart speakers in US homes at the end of September. That’s up from 50 million in

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Foursquare can now measure impact of TV ads on offline store visits

Channel: Martech: Analytics & Data, Mobile Marketing / Good To SEO

Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the US annually. But what’s is the ROI of a TV commercial? Marketers have been trying to answer that question for years. Now they can. Mobile location data enables marketers to measure the offline impact of both digital and traditional media. In

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8 Tips for Successful Mobile Video Advertising

Digital Marketing, Engagement, Facebook, marketer, Mobile, Mobile Marketing, Mobile Video Advertising, Netflix, Video Marketing / Good To SEO

When it comes to engagement – videos rule. Even a 10-second video has the ability to tell an extensive story, generate a generous amount of emotional cues and appeal to a wider range of our senses better than any other form of content. And the reason is pretty obvious: our brain absorbs visual content better than

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Report: Apple expected to say GDPR a model for US privacy regulation

Alphabet, Amazon, Apple, Channel: Martech: Analytics & Data, Facebook, gdpr, GDPR - General Data Protection Regulation, Google, Legal: Privacy, Mobile Marketing / Good To SEO

According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy model that the U.S. should emulate. This is according to an early look at prepared remarks that Cook will deliver at a conference of international data protection regulators being held Brussels, Belgium. Other

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Facebook Messenger 4 will make it easier for users to connect with brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, Social media marketing / Good To SEO

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab. Other new features will include the

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Facebook introduces retention optimization option for app advertisers

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Mobile Marketing, Mobile Marketing: App Promotion Ads, Social media marketing / Good To SEO

Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app advertisers should care Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and

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What should you be looking to integrate

digital marketing trends 2019, Mobile Marketing / Good To SEO

Digital marketing trends 2019: What should you be looking to integrate in the coming year When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We are going to look at the landscape of mobile as we move closer to the

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How will Google’s new Android app licensing rules in Europe impact Chrome and search?

Channel: Mobile Marketing, Google, Google: Android, Google: Critics, Google: Legal, Google: Mobile, Legal: Antitrust, Mobile Marketing / Good To SEO

On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play access for smartphone makers from the pre-installation of Google apps such as Chrome and search. Google is appealing the EC’s roughly $5 billion Android antitrust fine, imposed in July. Despite the appeal, Google was compelled

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Will Facebook’s news aggregation feature increase engagement for local publishers?

Channel: Local, Facebook, Facebook: News Feed, Marketing Tools: Social Media, Mobile Marketing / Good To SEO

Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. cities. “Today In” aggregates articles from local publishers, as well as what it calls “less-formal” sources of information such as local page posts, events, current discussions, school announcements and interest groups. Users can

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