Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. When consumers reach out, marketers need to be […]
Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With the Echo Show as a reference point, the recently launched Lenovo Smart Display with Google
Report says Google to launch own smart display in time for holidays Read More »
Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a 41
Who’s really winning the smart speaker market, Amazon or Google? Read More »
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like perform
Google clarifies it does capture location data after Location History is turned off Read More »
Consistent with earlier data, Strategy Analytics reported that Google is gaining global share in the smart speaker market. It’s also reporting that the Chinese market is starting to be dominated by local brands, which is likely to continue. The company said in a press release that while Amazon continues to lead the market, its global
Report: Google continues to gain global smart speaker share Read More »
Yesterday, the AP reported that Google collects user location data regardless of user Location History settings: Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location
AP: Google collects location data when ‘Location History’ is turned off Read More »
In my last post, I talked about how to use email to get even more out of your most valuable users (your customers!). Email is certainly a tried-and-true digital channel, but it’s also limited, especially in the case of app retention and engagement. In the go-go-go mobile world of 2018, adding any extra steps (e.g.,
How to maximize value from push notifications Read More »
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share gains against rivals Google Home and Amazon Echo. The firm now says that Apple’s device has 6 percent of the US smart speaker market. Echo dominates, with a 70 percent share compared to Google Home’s 24
Apple’s HomePod makes modest gains against Echo, Google Home [Report] Read More »
Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and industries. With the new toolset, developers can offer customized payment solutions that incorporate internal or third-party tools and systems, such as inventory management or CRM. Here’s Square’s description of the benefits of the program: The
Square opens platform to third-party developers to create new payment experiences Read More »
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features
Facebook launches playable ads, tests retention optimization for app advertising Read More »
