Mobile Marketing

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Data-Driven Marketing, Email Marketing, Mobile Marketing, Oracle Marketing Cloud /

It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have […]

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US market becoming a smartphone duopoly

Apple, Apple: iOS, Apple: iPhone, Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: International, Google: Legal, Mobile Marketing /

Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is about Google’s dominance of the world’s smartphone market. Android is far and away the dominant operating system, with a global market share of about 77 percent (or more). In the US, the iOS-Android

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Report: Smart speaker ownership driving voice adoption on smartphones

Amazon, Amazon: Amazon Echo, Apple, Apple: Siri, Channel: Mobile Marketing, Google, Google: Android, Google: Google Home, Google: Mobile, Mobile Marketing /

NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to investigate device adoption and evolving consumer interaction with smart speakers. Extrapolating from a sample of just over 900 respondents, the report asserts that 18 percent of all Americans now own a smart

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Third-party app store owner files EU complaint about being blocked by Google

Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Google Play, Google: International, Google: Legal, Mobile Marketing /

As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product. According to a Bloomberg report:

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

A-Post to MarTech Today, Channel: Local, Mobile Marketing /

Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or polygons or radius targeting has been around for a long time; this approach allows marketers to target individual households with greater precision. Think of it as not unlike Facebook Custom Audiences for the real world. The company says

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Report: Second big EU antitrust fine against Google coming next week

Channel: Mobile Marketing, Google, Google: Android, Google: Business Issues, Google: Critics, Google: International, Google: Legal, Legal, Legal: Antitrust, Mobile Marketing /

Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro fine against Google parent Alphabet. Beyond the fine, the EC will likely demand changes in the company’s rules for phone makers using Android. Currently, Android handset makers, such as Samsung, must comply with certain

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4 Essential Steps to Create a Go-To-Market Plan For Your Mobile App

freemium, Go-To-Market Plan, Marketing, mature product, minimum viable product, Mobile, Mobile Ads, mobile app, Mobile Marketing, Monetization Strategy, paid download, product discovery and definition /

Many companies, both large and small, find it extremely challenging to get any traction once they launch their mobile app. The fact of the matter is that it’s incredibly difficult to survive in the competitive app market that’s overly saturated with millions of apps. Gartner even predicts that through 2018, less than 0.01% of consumer mobile

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Mobile is taking over the customer journey

Channel: Mobile Marketing, Mobile Marketing, Mobile Marketing Column /

With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery. Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to

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After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

A-Post to MarTech Today, Channel: Mobile Marketing, Mobile Marketing, Statistics, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the

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