mobile ppc

5 Ways PPC Will Change in 2019 and How You Can Prepare for It

2019 PPC trends, automation, Google, Keywords, mobile ppc, multichannel marketing, omnichannel marketing, Pay Per Click, SEO, Video Marketing /

Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC […]

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IF Function Ads Need To Be In Your Testing Rotation

ad copy test, Ad Copy Testing, Ad Customizers, ad testing, Basic PPC Strategies, mobile ppc, Search, SEO BLOG /

July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers.   What Are IF Functions?   IF function ads allow

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