Mobile

Mobile Is Finally Coming To the Enterprise, Says ServiceNow CEO

“Mobile is coming to the enterprise, finally,” says ServiceNow CEO John Donahoe. “It’s been a long time coming. Our release in Q3 will have native out of the box consumer-grade mobile capability. So now any ServiceNow customer can have a brilliant mobile onboarding app so that their new employees can get up to speed quickly […]

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How to Optimize Content for Voice Search

“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content for voice search? Last week, I explained why now is the time for voice-activated content. To recap, here are three statistics that explain this shift and why we are

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Can QR Codes Make a Comeback as a Payments Technology?

Technological advances lead to further, contingent advancements. Sometimes those new technologies stick around for decades, while others fade away within their first decade of mainstream use. The Personal Digital Assistant and the beeper, for example, were both weigh stations on the path toward smartphone adoption. Speaking of which: remember back in the early days of

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How to Target Your Mobile Users with Push Notifications

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read

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Mobile-First Indexing by default for new domains

Over the years since announcing mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot – our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites

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Digital marketing strategy guide for B2B industrial manufacturers

The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer survey report, 31% of buyers said that their buying cycles are longer when compared to 2017. Of them, 76% of buyers desired content that speaks

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The best Asia-Pacific digital marketing stats from April 2019 – Econsultancy

In this month’s round-up of digital marketing stats from Asia Pacific, we’ve got some interesting findings on online video, local versus global brands, real-time marketing and more. Read on to find out the factors driving the growth of APAC’s online video market, how consumers in Asia-Pacific think global brands can use their powers for good,

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Progressive web apps (PWAs) for SEO: Benefits, stats, examples

The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first. Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading

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