Top 7 Things to Plan for When Developing a Web App In today’s digital world, businesses need to reach their markets via multiple channels. As consumers are inseparable from their smartphones, a mobile web application is now an indispensable component of any omnichannel customer experience. There are many moving parts when planning and developing a successful web app. Here are […]
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Those of us managing paid media accounts might be neglecting strong insights which are available to improve our mobile sites. This is especially true when using Smart Bidding since device bidding is relatively hands-off compared to Manual CPC bidding. Google Ads updated their Test My Site tool earlier this year to include more custom recommendations
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QR codes – those blocky, black and white squares of digital information that take the user to an app or webpage on their smartphone – have a mixed reputation around the world. In places like the United States and Europe, QR codes were everywhere in the early to mid-2010s, but fizzled out due to poor
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Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in
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There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option to make a phone call altogether if it meant unlimited data. But actually, the rise of direct dialing through voice assistants and click to
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To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we’ve observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights: For the slowest one-third
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“With respect to rollouts, what we expect, and there has been a lot of trials going on and a lot of demonstrations going on, but the initial trials were in-building last year,” says Alastair Williamson, CEO of Ranplan Wireless. “We expect these to accelerate in 2019 and we expect to see the peak of 5G
We Expect To See the Peak of 5G In 2023, Says Ranplan Wireless CEO Read More »
Mobile users increase in numbers. We won’t bother you with boring statistics on it, you already know it’s true. Does your grandma have a smartphone? Probably yes. We rest our case. What’s important, however, is that with the advent of mobile technologies comes the shift in user’s preferences. We get a lot more used to
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Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search
A quick guide to SEO in 2019 Read More »
Creating a Successful Mobile App – 3 Things You Definitely Must Have Three billion. That’s the estimated number of smartphone users in 2018 according to research conducted by Newzoo. And that number is only set to increase. According to another report by Variety, consumers spent $101 billion on mobile apps in 2018. A sure testament that the mobile
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