Mobile

Mobile marketing transformation is still a pressing issue – Econsultancy

Mobile /

To those of us in the marketing and digital industries, optimising for mobile may seem like a given. But according to Rob Thurner, Lead Facilitator with the Google Digital Academy and Founder and CEO of mobile agency Burn the Sky, businesses still aren’t doing enough to meet consumer expectations for timely and relevant mobile experiences. […]

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Why mobile first design is the only 2019 strategy that will work

Content, Mobile, mobile design, mobile-first, site speed /

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well

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Top trends to increase value for paid search spend

Bing, BingAds, Mobile, paid search, personalization, PPC, Remarketing, user experience /

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for

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Google Ads 2019: What to look out for

CPA, Google, Google ads, Industry, Mobile, mobile search, PPC, Responsive Search Ads, Target CPA /

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster

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Mobile continues to offer new experiences, but speed is still key – Econsultancy

Mobile, Sephora /

Brand marketers are keenly aware that smartphones have become the most important platform for reaching consumers in recent years. Yet, when it comes to devising a mobile marketing strategy, many find it difficult to know where to start and how to ensure that their brand is truly ‘mobile ready’. To help, Econsultancy recently held a

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9 Ways to Deliver the Best Digital Experience to Your Customers

best digital experience, brand personality, customer acquisition, customer experience, customer experience optimization, customer journey, customer retention, good UX, Micro-Moments, Mobile, Omni-channel experience, page load, personalization, question keyword optimization, site speed, smart devices, user experience, Website Design, Website Navigation /

Every marketing strategy focuses on capturing and driving the customer’s attention, but very few talk about experience. Bad customer experience is the biggest threat to any business: The top brands across the world always strive hard to provide the best digital experience for their customers. The secret of a powerful marketing strategy lies in attracting

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Mobile search and video in 2019: How visible are you?

desktop search, Mobile, mobile search, mobile SERPs, mobile video, SEO, video, YouTube, YouTube mobile, YouTube search, YouTube SERPs /

Here at Search Engine Watch we know that video content is a great way to achieve and maintain visibility online, as well as being a successful means for providing engaging content for followers and prospective customers. A quick look at our Twitter feed is testament to that. Last month I argued that YouTube channels could

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Consolidating your website traffic on canonical URLs

Mobile, search console, search queries, Webmaster Tools /

In Search Console, the Performance report currently credits all page metrics to the exact URL that the user is referred to by Google Search. Although this provides very specific data, it makes property management more difficult; for example: if your site has mobile and desktop versions on different properties, you must open multiple properties to

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Seven ways developers and web managers can improve it – Econsultancy

Mobile, site speed, User Experience and Usability /

Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds. With Google research showing that the bounce

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