Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics […]
The Secret Sauce To Video Channel Growth (in 2019) Read More »
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo were launched on the IOS app store alone. With this sort of competition, users have more options than ever to find a game they want
Mobile Gaming: Boosting User Retention with Digital Ads Read More »
Brick and mortar stores have to work hard to compete with each other, and with online shopping, and one way of doing this is to use technology to create a great in-store experience. Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, or to promote
12 examples of digital technology in retail stores – Econsultancy Read More »
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally. But with fewer and fewer consumers visiting car dealerships in person, instead opting to interact with automotive companies online, brands are beginning to realise that a
How Audi UK reinvented itself as a premium digital brand – Econsultancy Read More »
Greg Wester is CMO at Mobile Posse and a 20+ year veteran of interactivemarketing and advertising. Having worked in business development, corporate strategy, campaign optimization, research, and advertising sales, let’s find out what Wester’s current role involves. (Remember, if you want to advance your career, take a look at Econsultancy’s training offering) Please describe your
A day in the life of… CMO of a mobile media technology company – Econsultancy Read More »
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see
Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy Read More »
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
Using Facebook Asset Placement Customization Read More »
There has been no shortage of studies conducted, and statistics produced, about the usage and growth of voice search. Each one gives a slightly different perspective on the voice search landscape, from the use of voice search on mobile, to its use on smart speakers; from the use of local voice search, to the use
With the New Year behind us and a new year in front of us, it’s time to look at ways to improve the ecommerce experience for consumers. If 2018 taught us anything, it’s that mobile and omnichannel are table stakes for merchants looking to keep customers happy and retain them over the long haul. Easier
New Year, New Ecommerce Strategy Read More »
It’s been two years since we started working on “mobile-first indexing” – crawling the web with smartphone Googlebot, similar to how most users access it. We’ve seen websites across the world embrace the mobile web, making fantastic websites that work on all kinds of devices. There’s still a lot to do, but today, we’re happy
Mobile-First indexing, structured data, images, and your site Read More »
