Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond between consumers and producers of content has become somewhat volatile, asking marketeers to be agile in their approach to content. As click-through rates and organic […]
Content marketing for Google SERPs in 2019 Read More »
As of March in 2018, the Google Play Store had a whopping 2.6 million apps available for downloading. There’s an app for chatting, one for learning, and many just to make your life simpler. If you haven’t already guess by that number, there is an app for everything! While all this sounds glorious, there are many (and
Top 12 Most-Downloaded Apps of all Time Read More »
Instagram is one of the most formidable social media platforms today. It now has over a billion active monthly users, a fact that businesses should take advantage of. One of the best ways to do this is via an Instagram contest or giveaway. It will put your brand in the spotlight and improve customer engagement.
5 Instagram Contest Ideas That Will Skyrocket Your Following Read More »
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to
The exodus from desktop to mobile: Why it matters and what to do about it Read More »
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for
Why Vertical Videos are Now Essential to Growing Your Brand Read More »
Every year, I like to recommend that clients conduct a website audit or have a developer perform one. The landscape of web development ebbs and flows and the internet changes so exponentially every year with upgrades in both physical hardware and coding languages that there’s a lot to take into consideration for your company, your
13 Reasons Why It’s Time for a Website Redesign Read More »
Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide, famously said, “If your plans don’t include mobile, your plans are not finished.” These words are so ingrained in internet history (and articles, presentations and quote round-ups) that I can’t seem to pinpoint when or where she actually said them. Nevertheless, they’re wise
28 inspiring mobile marketing quotes Read More »
The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get.
7 things that hurt your SEO rankings and how to fix them Read More »
Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones Q2 of this year saw the percentage of digital videos viewed on a mobile device go over 62% for the first time. According to Ooyala’s latest quarterly Global video
Mobile made up 62% of digital video views in Q2 Read More »
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
