With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential […]
Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile
How to Target and Exclude Mobile Apps in Google Ads Read More »
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most
How to optimize your Instagram account for search engines Read More »
Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That’s why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription
It’s a relatively brief roundup of Asia-Pacific digital marketing stats this month, but containing plenty of fascinating insight into smartphone usage in the region, from China to India to Southeast Asia. Let’s start in the rarefied air of the luxury market in China. (And remember to swing by the Internet Statistics Database if you want
The best APAC digital marketing stats from October 2018 Read More »
Western Union has partnered with Amazon to white label their cross-border money transfer platform. “Amazon engaged us to use our platform to service their customers in a better way in order to give access to the millions of customers who don’t have an access today to buy online and pay,” said Hikmet Ersek, the CEO
29th November | 2pm BST | 9am New York Econsultancy has recently published an updated version of its Mobile Marketing Best Practice Guide which examines the current mobile environment and provides an overview of the various channels available to mobile marketers. The report outlines the strategic approaches, use cases, considerations and useful guidelines for marketers
When it comes to engagement – videos rule. Even a 10-second video has the ability to tell an extensive story, generate a generous amount of emotional cues and appeal to a wider range of our senses better than any other form of content. And the reason is pretty obvious: our brain absorbs visual content better than
Chipotle is moving in a digital direction, with their digital business up 48 percent over last year. The company has introduced a new app, digital lines, digital pickup shelves, and a mobile pickup window in an effort to create a “frictionless experience” for its customers, according to Chipotle CEO Brian Niccol. Brian Niccol, Chipotle Mexican
Chipotle CEO Going Digital to Create a ‘Frictionless Experience’ Read More »
It’s a fact universally acknowledged that millennials (of who I am – just – a member) are a lost generation. The victims of spiralling house prices, sky-high rents and stagnating wages, we’ve not generally felt the benefits of home ownership that have lifted the fortunes of the Baby Boomers and the Generation Xers. Without a
Millennials like me will ditch legacy banks for connected experiences Read More »
