If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting […]
Universal App Campaign (UAC) Optimizations in 5 Steps Read More »
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing
How Mobile is Changing Marketing by Creating Value Read More »
You may have heard of Urban Airship already – the mobile engagement platform associated with push notifications, amongst other things. Econsultancy has featured some of their stats in our weekly roundups. This week we spoke to Emily Buckman, a global strategic consultant at the business, to find out what her work entails. (Remember, if you’re
A day in the life of… a global strategic consultant at Urban Airship Read More »
Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market. This has prompted a series of more in-depth posts which have helped me speculate how
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market? Read More »
Mobile to overtake fixed Internet access by 2014! That was the headline – and prediction – that Mary Meeker, venture capitalist and former Wall Street securities analyst, made in 2008. A few years later, Eric Schmidt of Google announced the search engine giant’s new “mobile first” approach, and shared Mary’s prediction that smartphones would quickly overtake
12 Quick Fixes to Make Your Mobile Traffic Convert Read More »
Skipping A Mobile-Friendly Design Makes You Invisible In Mobile Search Results For years, mobile-friendly websites have been accommodating the growing trend of surfing the net on mobile devices. When a website is difficult to use, mobile users have no choice but to bounce. Poor mobile UXUI is a frustrating reality for the 51.89% of people
Skipping A Mobile-Friendly Design Makes You Invisible In Mobile Search Results Read More »
Experts Agree: These Are The Mobile Must-Haves For Website Success Having an overly mobile-friendly website is an absolute must these days (which is something of an oxymoron, I know). Google has been making mobile adjustments for several years now, and the announcement that the Mobile-First Index is in full affect this year is one of
Experts Agree: These Are The Mobile Must-Haves For Website Success Read More »
More features are coming to the new Search Console. This time we’ve focused on importing existing popular features from the old Search Console to the new product. Links Report Search Console users value the ability to see links to and within their site, as Google Search sees them. Today, we are rolling out the new
Links, Mobile Usability, and site management in the new Search Console Read More »
Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Google rolled out the Speed Update. Google’s pushing for a faster mobile experience The Speed
The Page Speed update: what SEOs need to know Read More »
Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn’t exactly suffered. In fact, it’s booming! Because Andrew isn’t whiling away the hours: He’s refining the use of chatbots to help companies reach potential customers and nurture them through conversion. Andrew’s early involvement with two chat-messaging-platform companies inspired him to build
Why Your Company Needs a Chatbot and How to Get One Read More »
