A few years ago, online marketing was all about apps or infographics, but now a new player has come into the spotlight: the chatbot. Why have chatbots became so popular lately? Is it just hype or something truly revolutionary? In this article we will cover the following topics: What are chatbots and what benefits do […]
Why Chatbots Are a Must-Have for Businesses (and How to Build One!) Read More »
One website, many audiences. It’s a common challenge for every marketer who must define primary demographics, prioritize content, and extend messaging. Convince & Convert knows that practitioners of all experience levels require underlying principles, as well as specific examples, to be successful. We decided to follow up from our first look at Social
The main reason a website “hangs” or loads slowly usually results from trying to load a large resource. Resources like CSS, JavaScript, and images should be reduced in size whenever possible. Not loading a resource can also help improve your mobile page speed. If you don’t have an image gallery on the page, why are
Many companies, both large and small, find it extremely challenging to get any traction once they launch their mobile app. The fact of the matter is that it’s incredibly difficult to survive in the competitive app market that’s overly saturated with millions of apps. Gartner even predicts that through 2018, less than 0.01% of consumer mobile
4 Essential Steps to Create a Go-To-Market Plan For Your Mobile App Read More »
If you’ve been doing email marketing for the past three years, I think you’ll agree with me when I say: email marketing is NOT dead. If you need some convincing, here’s a quick fact: email marketing ROI (return on investment) has increased from $40 in 2016 to $44 in 2018, according to the DMA Insight studies.
A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is searching from a desktop. Google’s changes
Is Your Site Optimized for Google’s Mobile First Indexing? Read More »
Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile
Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research] Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Whenever we present content on mobile marketing—such as our recent PRO Seminar on location-based marketing, CK Kerley’s class on mobile marketing that was part of our Content Marketing Crash Course, or Dan Lowden’s class on the subject for Websites That
Marketing Smarts Podcast: Mobile Marketing’s New Frontier : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why
Marketing Smarts Podcast: Making the Most of the Mobile Moment : Marketing Podcast Read More »
I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities. It is also highly competitive
Google’s ‘More Results’ button: a search marketer’s POV Read More »
