Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you […]
Google Leaders Share How to Improve the Mobile Experience Read More »
All the latest trends are part of Mary Meeker’s Internet Trends report every year and we couldn’t ignore the changes digital in media usage, mobile consumption, voice search and all the innovations that change our lives. Here’s an overview of the stats that caught our attention. Increasing digital media usage There has been a growth
Mary Meeker’s Report 2018: the internet trends to watch out for Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michelle Andres is vice-president of digital media for the Baltimore Ravens. She joined the organization in 2006, and she has 15 years of experience in pro sports entertainment. She leads the franchise’s digital media strategy, including the team’s social media
As voice becomes the dominant force in search and people spend more time consuming content via social media, the future for the humble home page looks very bleak. If comScore is correct and half of all searches by 2020 are made via voice, a crucial question arises: will we still need websites? Even if the
Marketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart? Let’s turn that frown upside down. If you are marketing a mobile app, you’ve probably had long days or even nights of staring at less-than-stellar conversion rates, trying to understand why
5+ ways to boost conversion rates with qualitative analytics Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Scott Stratten is the president of Un-Marketing and an expert in “viral, social, and authentic marketing,” which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, he
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marcus Nelson is the founder of Addvocate, a service that enables and measures employee social sharing. Previously, he was director of social media at Salesforce.com. I invited Marcus to Marketing Smarts to talk about why employees are a brand’s most effective
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tim Hayden has more than 20 years of experience in experiential and new media marketing for brands in both B2B and B2C marketplaces. He was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services
May 14, 2018 Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds – device analysis and
Search engine optimization is a trend that won’t be going out of season any time soon; it’s something that every brand should continually focus on. According to Search Engine People, the top result on Google has a 33% chance of getting clicked, meaning that the lower your brand ranks (even on the first page), the
