Mobile

Google I/O 2018 – What sessions should SEOs and Webmasters watch live ?

AMP, crawling and indexing, Events, JavaScript, Mobile, Performance, security, SEO BLOG /

Google I/O 2018 is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google. However, you don’t have to physically attend the event […]

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SEO strategies and keyword rankings: mobile versus desktop

Google Search Console, keyword, keyword rankings, keyword strategy, Local SEO, Mobile, Moz, Search Marketing, search results, SearchMetrics, SEMrush, SEO, SEO BLOG /

As if we didn’t already have enough to think about in any given SEO campaign, it is now imperative to separate and refine your approaches to mobile and desktop search. While mobile has become hugely significant over the last couple of years, this shouldn’t be to the neglect of desktop. Although SEO for mobile and

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Will ASOS’ visual search tool revolutionize the retail industry?

ASOS, Industry, Mobile, Online Retail, Pinterest, SEO, SEO BLOG, Visual search /

In 2017, ASOS introduced visual search on iOS, as a way of making product discovery easier and more interesting for their users. A year on, the Style Match tool, which trawls through an 85,000+ product inventory before matching products to the look in the image, has been rolled out worldwide across both iOS and Android.

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Focus on Lifetime Value: InMobi’s Bob Bahramipour on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, customer relationships, Mobile, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked

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Win With Mobile Games: Kevin Bachus of Dave & Buster’s on Marketing Smarts [Podcast] : Marketing Podcast

customer relationships, Marketing Strategy, Mobile, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kevin Bachus knows a thing or two about games: He was a founding member of the Xbox project team when he worked at Microsoft Corporation. He was also chief product officer at Bebo, Inc. These days, Kevin’s the senior vice-president

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Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Marketing Strategy, Mobile, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Adam Lavine is the CEO of FunMobility, a mobile-first agency that delivers interactive marketing campaigns using proprietary HTML5 nanosites. Adam was the founding chair of the Mobile Marketing Association’s mobile coupon standards committee, defining industry standards for the multibillion-dollar segment of

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Marketing Strategy – How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, Marketing Strategy, Mobile, SEO BLOG /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Grant Miller is global vice-president operations and product management at Pitney Bowes. The century-old company best known for postage meters now powers global e-commerce solutions, shipping and mailing products, location intelligence, and customer engagement and customer information management solutions. I invited

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Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities

Desktop, Google, Mobile, mobile-first index, SEO BLOG /

Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive steps to take to manage risk and maximize ranking opportunities. Rather than passively wait to feel the impact of the shift to mobile-first indexation, we advise companies to take six specific actions to prepare for

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