Here at Search Engine Watch we have covered the evolution of Accelerated Mobile Pages (AMP) across numerous posts since the project’s launch in earnest in 2016. The Google-led framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. Of course, this is good for user experience […]
Getting started with Accelerated Mobile Pages: 5 helpful guides Read More »
The share of mobile phone traffic has grown from 0.7% in 2009 to 52.2% in 2018 and this is expected to grow even further. Source But despite overall mobile use and mobile engagement in e-commerce on the rise, desktop users are still leading the way when it comes to converting. Although the “add to cart
Top 10 Mobile Optimization Best Practices For E-commerce Sites Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Fully 97% of Americans use a texting app on their smartphones at least once a day (Pew Internet). Messaging is quickly becoming the communication channel of choice for consumers, so brands and marketers could use a refresher course in the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers at any organization strive toward many of the same goals: Improve user experience, go where your audience is, increase revenue. Ben Kaplan of the American Cancer Society works to create an engaging mobile experience and enable frictionless fundraising via
How a Major Nonprofit Used Mobile Marketing to Grow Mobile App Revenue Read More »
Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version
Official Google Webmaster Central Blog: Rolling out mobile-first indexing Read More »
Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’
Google brings AMP to email: What does this mean for email marketing? Read More »
Mobile has finally overtaken the web and Google has announced that they’re going to be making some important changes to reflect this. Mobile-first indexing is going to reward websites that make mobile their priority with strong search rankings and the traffic that goes with them. And not just on mobile, but across all search. That
Everything You Need to Prepare Your Site For 2018 Read More »
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study, a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every
How Progressive Web Apps could rule mobile ecommerce in 2018 Read More »
UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to
When Melanie Deziel’s New York Times colleagues tweeted “impressively produced” and “can’t believe I’m sharing a paid post … even mobile-friendly” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative
