In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing. An efficiently launched and […]
The mobile marketing checklist you need for 2018 Read More »
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par
What does Google’s “Speed Update” mean for mobile? Read More »
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future
As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens. Google announces its
Mobile-first indexing in 2018: 3 things SEO professionals should do right now Read More »
There’s no way around it, we live in an app-saturated world. There are well over 4 million apps available via Google Play and Apple App Store alone, and that number is growing every day. The downside is that your app will be competing in a hotly contested market. The upside is, to put it bluntly,
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? As mobile
You don’t need us to tell you about the importance of mobile. You already know about the mobile-first index and that mobile constitutes more than 50% of all website traffic. So instead, we’re going to tell you what to do about it. Mobile optimization should be an integral part of your SEO strategy, and it
How to carry out a mobile SEO audit on your site Read More »
You know that feeling when you get a new subscriber? Or a lot of new subscribers? It’s a great feeling. And it’s incredibly motivating. It shows that what you’re doing is working. Perhaps your new subscriber loves your content. Or, even better, they’re interested in your product or service. Either way, they opted in to
Introducing Push Notifications – Know When Your List Grows Read More »
Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year, so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that all websites be more “mobile friendly,”
