November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 […]
Best Practices for AdWords Universal App Campaigns Read More »
So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as you had expected. If this sounds
How To Double Your App Downloads With App Store Optimization Read More »
Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than 40%, and
Smart shopping season checklists: Mobile and desktop, content and SEO Read More »
The mobile revolution has led a growing number of Americans to abandon home broadband entirely. How should businesses react? Over the past decade, the internet has become steadily more pervasive, and according to the latest statistics, nine out of ten UK homes now have an internet connection. For most of us, that means a broadband
The Mobile-Only Connection Impact Read More »
With recent advancements in artificial intelligence and natural language processing, people can’t get enough of voice-enabled digital assistants like Alexa, and the voice-enabled speakers they call home. As a marketer, you know what this means, right? Ready or not, voice-enabled technology is the next big platform for marketing and advertising. Several leaders in the industry
The 5 Most Important Voice Search Stats For Marketers Read More »
Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased “top of mind” awareness when the ad creatives were exposed to users across multiple devices. This is very
Ad recall almost doubles when seen on multiple devices Read More »
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77%
4 common mistakes that tank responsive mobile conversion Read More »
October 5, 2017 There are several questions I get asked when advertisers or businesses are thinking about starting new mobile app campaigns. Just like paid search, it’s important to start your campaigns with a goal in order to measure value and success. Creating your mobile app strategy can be overwhelming. However, these 4 steps should help
4 Steps To Create A Mobile App Advertising Strategy Read More »
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index, search marketers are aiming
The 5 best tools to develop a mobile-first SEO strategy Read More »
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition
How does Bing’s voice search compare to Google’s? Read More »
