September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a […]
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Configure 301 redirects on the old mobile URLs to point to the responsive versions (the new pages). These redirects need to be done on a per-URL basis, individually from each mobile URLs to the responsive URLs. Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header. As
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By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while
Marketer’s Guide to Mobile App Advertising Read More »
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in
What is Google Stamp and what will it mean for marketers? Read More »
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are
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SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself. One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant
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M-commerce (mobile commerce) is the next big thing in e-commerce. Click To Tweet Scroll down for infographic. Mobile commerce (or m-commerce, as the cool kids call it) has taken the e-commerce industry by storm and is the fastest growing subset of online shopping. With more than 50% of the world’s population owning a mobile phone,
15 Thought-Provoking Statistics about Mobile Commerce [Infographic] Read More »
When Ivan Rivera expanded his e-commerce business to include a brick-and-mortar location, he found himself spending more and more of his limited time helping customers in the store. His morning subway ride had become the only spare moment in his day he could spend on marketing emails. Like many small-business owners, Ivan needs a marketing
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We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency
Why SEOs can’t afford to wait around for a mobile-first index Read More »
August 15, 2017 A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an
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